Another E3 has come and gone. You unveiled a plethora of games that your fans, myself included, are eager to pick up and play. However, despite my excitement for what you have planned for the near and distant future, I still can’t help but feel disappointed in your continued stance on the subject of “politics” in video games. Remember what happened on June 15th? A brief interview surfaced involving Reggie Fils-Aimé, Nintendo of America’s president. He spoke to a reporter for the Canadian Broadcasting Company, and during the interview, Reggie had this to say:
“Making political statements are for other people to do. We want people to smile and have fun when they play our games.”
This statement continues your long history of claiming that video games are apolitical; that gamers from all walks of life can simply play your games and have fun, similar to the Walt Disney Company’s marketing strategy of a “family-friendly” experience. However, this claim is widely inaccurate, as all video games — no matter who developed them — are political in the same way that all forms of media are. While you’ve certainly developed a number of games that make players “smile and have fun,” this is not a phrase that many of your fans would agree with.
Queer gamers have faced the brunt of this, specifically during the Tomodachi Life controversy where you did not wish to include same-sex marriage because you “never intended to make any form of social commentary” in the game. However, by making this statement, it further showcases what many queer people, myself included, have already known: that merely by existing, our lives are seen as inherently political to you.
Displays of heterosexual love and affection — be it a chaste kiss on the cheek from Princess Peach in so many Super Mario games and subsequent spin-offs — are extremely common. Other examples include the numerous women who fell in love with Link in The Legend of Zelda franchise, which plays into a masculine power fantasy. Then there’s the ability for (straight) couples to flirt, marry, and eventually have children together in recent games like the Fire Emblem franchise. Heteronormative narratives are pervasive throughout all of your games. Meanwhile, queer gamers have been told time and again that our presence is undesirable.