Step 1: Put the word out there! Let us know that you’re looking for our voices. We’ll gladly send you our pitches.
Step 2: Great! Now we can—wait … no. I can’t write for IGN. How could I have missed that? This space is for guys only! Seriously, it says so right on the website.
Step 3: Well, maybe that’s just an indiscretion. Perhaps it’s an outdated page? Surely they can’t be serious—oh. So the only demographic that visits IGN seems to be men.
Step 4: If you want women to write for your publication (why wouldn’t you?), foster an environment that doesn’t explicitly advertise the space you’ve created is for one group. You want to be all-inclusive! Celebrate different voices and encourage everyone to write for you.
Step 5: The trick to doing that? Let us know on your site that you’re specifically interested in women’s voices. Kill Screen kills it in that department. Am I going to take back that awful joke? NOPE.
*There are lots of very talented individuals who can offer amazing insight, critique, and commentary for your publications. It’s not enough just to put out a well-meaning tweet. Your website/magazine/media should be an environment where I can go, “Yeah, I’d give anything to be able to write for a place that wants me.”